I feel like September is always the unofficial start of “all the busy”, and this year has been no different. Just some cliff notes of what we were working on this past month:

  • We launched 6 new greeting cards (WOOT)
  • It was NICU Awareness Month, a month designed to honor families experiencing a stay in the Neonatal Intensive Care Unit and the health professionals who care for them, and we helped to raise awareness and support where we could
  • We attended the Miracle Babies Gala, where The Noble Paperie donated the design of the Gala logo, save the date, and invitations for the event
  • We switched over our emails from GoDaddy to GSuite! You may think this isn't a big deal and sounds like useless information. But LET ME TELL YOU: The amount of research and time I invested on this change makes it worth having a bullet point on this list! Hip, hip hooray! Hooray for properly working emails! Hooray for being able to send attachments! Hooray for paying less money!!

And perhaps our biggest news yet:

Our cards were featured on Buzzfeed!

I honestly can’t believe the feature happened and am so overwhelmed by the responses and support we’ve received! We’re a super small company, but we’re actively trying to make a big impact, and this Buzzfeed post is a good start. We launched our most recent greeting cards in tandem with NICU Awareness Month, and I’m hoping this Buzzfeed post helped raise additional awareness to further the cause.

Time in NICU can be very isolating, and September provides a great opportunity for parents and caregivers to speak out about that time in their lives, and hopefully offer support to others going through the same situation. I know we thought our 34-day journey was long (and it was!) …but then we went to the Miracle Babies Gala and met another Miracle Mom that was in NICU with her twins for 4 MONTHS, and it puts it all into perspective. We both spoke about how we felt so removed from the real world during that time, and I think helping to raise awareness can directly support families going through a NICU journey and let them know they are not alone.

Now I know October is mainly known as Breast Cancer Awareness Month, but in 1988, President Regan also proclaimed it National Pregnancy and Infant Loss Awareness Month:

When a child loses his parent, they are called an orphan. When a spouse loses his or her partner, they are called a widow or widower. When parents lose their child, there isn’t a word to describe them. This month recognizes the loss so many parents experience across the United States and around the world. It is also meant to inform and provide resources for parents who have lost children due to miscarriage, ectopic pregnancy, molar pregnancy, stillbirths, birth defects, SIDS, and other causes
— President Regan, 1988

The Noble Paperie’s mission is to spread joy and hope to those with a mama’s heart, who are struggling through miscarriage, infertility, and other pregnancy-related issues. This is why for the month of October, we will also be raising awareness for National Pregnancy and Infant Loss Awareness Month as well. We have partnered with several advocacy groups and will be active on social media all month long, helping to foster awareness and support mothers and families struggling with pregnancy and infant loss.

Let's be friends on social media!


If you are interested in more resources for pregnancy and infant loss awareness, please head over to our Press + Praise page. We are honored to have shared our story with multiple advocacy groups and blogs. You can find links and resources to their helpful websites on our Press and Praise page.

Pregnancy and infant loss is something that is very close and dear to my heart, and you can read about our miscarriage story and how our line of Noble Greetings started here. There was a comment from an old high school friend a couple of weeks ago, that described our Buzzfeed article as “bringing beauty from ashes”. I absolutely love that, and it’s 100% true. Our hope is that all our cards can help grow beauty and hope from these difficult situations.


Katelyn WoolleyComment